The Team

Lulu Davis

Owner

Paul Waller

Artist Manager

Brady Deeprose

Artist Manager

Luke Milne

Assistant Publicist

Harbottle and Lewis

Legal Team
Website

Mark Carr and Co

Accounts Team
Website

Asylum Seventy7

Graphics Team
Website

Jess Johnston

Web Team
Website

Lulu Davis

Owner

At the age of 19 Lulu Davis envisioned how to cement her career path in the industry.

Having completed internships at Spinefarm Records, The Noise Cartel, Century Media Los Angeles and Live Nation, Incendia Music was born from the aforementioned ventures.

Whilst studying a degree in Music and Entertainment Industry Management, Lulu saw a gap in the market for independent artists. Incendia Music started making its mark within the UK Rock and Metal Scene, and was doing business before Lulu’s graduation

Lulu  is a part of the inaugural Accelerator Programme sponsored by Youtube and the MMF. At the end of 2018, she was chosen as one of 24 managers across the UK to partake in the programme to help support the growth of Incendia Music and to support its international imprint in 2019.

Other achievements of Lulu’s include being highlighted as one of Music Week’s ‘Rising Stars’ in 2018, following on from her being longlisted in Music Week’s 30 Under 30 back in 2016. Lulu has featured as a panelist at events such as BBC Introducing Live, the University of Hertfordshire’s Alumni Events, Buma Rocks #HeavyChats and was also a panelist at Global Rock Summit 2016 in Los Angeles. She is a featured judge at the Heavy Music Awards, was spotlighted as a #FemaleBoss on CV Library for International Women’s Month, and has given consultations to aspiring business women in the music business.

She has been the driving force of Incendia Music since 2011 and is both an Artist Manager and a Publicist.

Paul Waller

Artist Manager

Paul Waller has amassed a wealth of music business experience in the past 20 years. From performing in bands, promoting shows and booking tours, to being a journalist and a podcast host, Paul has insight from various different roles that have now seen him evolve into Artist Management. Paul is renowned for his frontman efforts in the band Ohhms, and delivering confidence in his abilities vocally, in both performance and in business. Having experience from both sides of the coin allows for Paul to utilise existing relationships and his effective negotiation skills for a successful future developing bands in a competitive industry.

Brady Deeprose

Artist Manager

Brady Deeprose has been a music industry professional since graduating from The University Of Northampton in 2014 with a 1st in Music Performance. Since then, he’s worked tirelessly in many different roles, from live music promotion to management and performance, taking his band Conjurer from humble beginnings in the Midlands, UK to international touring, festival slots, and the release of an album via Holy Roar Records, one of the most exciting labels in heavy music. His managerial skills have been honed though practise, and having experience from all angles within the industry leaves him uniquely placed to help bands progress and develop in an organic, purposeful fashion.

Luke Milne

Assistant Publicist

Cutting his teeth as a club DJ in his early 20s, Assistant Publicist Luke Milne has proven himself a highly skilled and incredibly versatile “jack of all trades” within the music industry. Having spent a number of years as a DJ and event promoter, Luke turned his attention to journalism, writing reviews and hosting interviews for online webzines such as RAMzine, Metal Talk and Soundclash. Eager to expand both his reach and his skillset, Luke branched out into radio, presenting the official HRH Metal Show live on Hard Rock Hell Radio. Most importantly, however, this broad spectrum of experience allowed him to form relationships with a number of music PR firms, gradually fuelling his interests in crafting a full-time career in music PR. Teaming up with Incendia Music in August 2018, Luke was quite literally “thrown into the deep end”, with his earliest contributions being towards Therapy’s fifteenth studio album ‘Cleave’.

Harbottle and Lewis

Legal Team

Mark Carr and Co

Accounts Team

Asylum Seventy7

Graphics Team

Jess Johnston

Web Team

Interested in working with us?

Get in touch