At the age of 19, Lulu Davis envisioned how to cement her career path in the music industry.
Having completed internships at Spinefarm Records (at the age of 17), The Noise Cartel, Century Media Los Angeles and Live Nation, Incendia Music was born from the aforementioned ventures.
Whilst studying a degree in Music and Entertainment Industry Management, Lulu saw a gap in the market for independent artists. Incendia Music started making its mark within the UK Rock and Metal Scene, and was doing business before her graduation.
Incendia Music’s owner Lulu Davis has amassed a number of accolades over the years. Lulu’s credentials range from having a degree in Music and Entertainment Industry Management, being highlighted as a ‘Rising Star in Music Week in 2018 and long listed for their ’30 Under 30’ back in 2016, to now running a successful independent company for over 10 years, creating an international imprint and roster for herself and the Incendia name.
Lulu has been spotlighted on ‘International Women’s Day’ as a prominent female management figure in the industry from the likes of the MMF, CV Library and more, and continues to represent the heavy music scene at various industry events and conferences. Examples where she has spoken over the years include Abbey Road Studios for their ‘Day of the Girl’ event, BBC Introducing Live, Global Rock Summit (2016), Buma Rocks and more. Lulu presents and participates in educational masterclasses at institutions such as BIMM, Waterbear, and the University of Hertfordshire, where she is a featured alumni. (She even has her photo on the Uni’s wall, much to her embarrassment!)
Lulu was a part of the inaugural Accelerator Programme sponsored by Youtube and the MMF. At the end of 2018, she was chosen as one of 24 managers across the UK to partake in the programme to help support the growth of Incendia Music and to support its international imprint in 2019. She is a member of the Music Manager’s Forum and now sits on the board for the Rock and Metal Network of managers.
Lulu was also a publicist for over 10 years, working with both independent labels and artists during this time, and has strong relationships with worldwide rock and metal media. However, she has now taken the decision to commence working full time in a management and consultancy role.
Lulu has been the driving force of Incendia Music since 2011 and you can typically catch her attention with synthy proggy goodness and live orchestral soundscapes.